Every time another social application launches, it’s usually fairly easy to understand how consumers can use it to communicate, share, comment and B-to-C companies quickly adopt and adapt. But, it’s not always obvious how a B-to-B business can leverage these new avenues for creating awareness and attracting new clients and customers.
One of the newer and less obvious is Pinterest. It immediately makes sense for individuals who want to share and B-to-C companies. But, what about us B-to-B companies? Well, believe it or not, Pinterest is driving more referral traffic than LinkedIn, Google+ and YouTube combined.
Seriously, those consumers are frequently decision-makers in their companies, right!?
So, what can you do with Pinterest? You can build your Brand Authority. Drive traffic to your site. And, expand your reach. Social Media Examiner brings all the “how to’s” together in their newest article – 3 Unique Ways to Use Pinterest for Business.