• Insights & Updates

    Perspectives on B2B Operations, CRM strategy, and Revenue Operations.

    The AI Output Gap May Not Be an AI Problem
    October 15, 2026
    Companies have jumped into the deep end of the AI pool without taking swimming lessons. They've...
    HubSpot Is Simplifying the Wrong Thing
    October 2, 2026
    HubSpot has a new pricing architecture. Kunal Thadani recently published an exhaustive teardown...
    AI Is Exposing the Architectural Absurdity of the Modern SaaS Stack
    September 30, 2026
    This article is almost unnervingly aligned with the architectural argument around a unified...
    Every Application Worked. The Business Still Failed.
    September 12, 2026
    Every application worked. Marketing generated the lead. Sales completed the follow-up....
    Why Prompt-to-Survey AI Generates Friction for Legacy CRMs
    September 1, 2026
    The AI Mirage in Modern RevOps Every software platform on earth is currently racing to slap an ...
    Embed AI into Core Business Processes Safely and Dependably
    August 25, 2026
    Slapping third-party AI apps onto a fragmented system of record is just putting lipstick on a pig...
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