Have you heard about all the fallout from a journalist accusing Hilaria Baldwin of tweeting during James Gandolfini‘s funeral? – Why Everyone Thought Alec Baldwin’s Wife Tweeted at a Funeral
Forget that Alex Baldwin again went postal.
What has not been mentioned is the possibility (probability?) that someone else, an assistant or publicist, *was* managing her Twitter account. Another possibility is that some or all of her tweets had been scheduled in advance to go out at those times.
Both scenarios offer great lessons in social media campaign management.
1. Even when you’ve got everything on auto-pilot and you’ve got tweets and posts scheduled for the next several weeks or more, it is still critical to consider time zone differences.
2. You want to review at least one or two times every week to ensure against any current event faux pas.
3. Are those scheduled tweets still relevant? What has changed in your business, your products, in the world that may make your tweets redundant or irrelevant?
4. Again, are your scheduled tweets still relevant…to your audience or are they repetitive? Regularly scheduled tweets that basically send the same message over and over signal “no one’s home.” I know that isn’t the message you want to send!