My friend, Tony Shin has sent me another of his great infographics. It graphically illustrates the high cost of tiny delays, online and offline. There are so many lessons to be learned from these stats, but I’ll focus on the ramifications for businesses. One question – When was the last time you measured page load times for your web pages and correlated that with web traffic and conversions? Do you know what your Bounce Rate is?
A delay of one second can cost Amazon $1.6 Billion in annual sales.
You might say you’re not Amazon, but seriously, do you really want to watch money walk out the door because your website isn’t optimized for fast download?