The article How Online Word of Mouth Marketing Is Changing – Reputation Capital: Content Marketing Strategy, Copywriting, Inbound Marketing. doesn’t mince words. In fact, it’s like getting a bucket of cold water thrown on you as a wake-up call.
Joe Cassara summarizes all the reasons why social media doesn’t work to bring in new business. But, that doesn’t mean he’s throwing the baby out with the bath water! With a lot of hard work, focus, and cleverness, there are many companies of all sizes that are harnessing the power of social media to change who does business with them.
How are you taking advantage of social media’s power to change who does business with YOU?