It might surprise you to learn that the ideal blog post length is 1,600 words. And, certainly, Seth Godin doesn’t follow that rule.
But, if you are writing and posting content to build your reputation, generate traffic, get people talking about you and your blog, then research shows that longer posts, even those exceeding 3,000 words perform the best over the long run aka ‘long tail.’ The traditional general rule of thumb has been 400 words to the 8.5 x 11 paper, so 1,600 words is three pages. This should not exceed 6 minutes of reading time. So, well-constructed sentences in short paragraph blocks enable easy comprehension.
It might be a surprise that even though Twitter gives us 140 characters, the best-performing tweets are 60-100 characters.
[On a side note, I love being able to write longer DMs. They’re a great way to connect more deeply and actually begin to develop a real, warm relationship. But, I hope Jack Dorsey et al don’t go to 10,000 characters for a regular tweet. I think that would definitely be a death knell for Twitter. What’s your opinion? Please comment below.]
Thanks to Kevin Lee over at BufferApp and the folks at Sumall, here’s the definitive infographic detailing “The Optimal Length of Everything Online.”
This is such a beautiful infographic that you may be wishing you could print it as a poster. Well, you can! For the free, print-ready infographic, visit the SumAll blog.