Depending on your perspective, SEO (Search Engine Optimization) is a mystery, a dark art, a time suck, a necessity, the difference between success and failure, a myth, unattainable, something you’d rather not think about because it’s so *hard*!
Well, it is all of the above with one exception!
The good news is that Neil Patel, a founder of Kissmetrics along with Hiten Shah, lays it all out for your on his blog, QuickSprout. If you aren’t already a subscriber, change that right away! And, while you’re subscribing, take time to get started with either 6 Advanced Ways to Improve Your Search Engine Rankings or get started with The Beginner’s Guide to SEO.
These are all things that you can do on your own. At the very least, it’s a great way to educate yourself so you can engage with your “SEO expert” in a meaningful way.